Shops – Restaurants – Hotels – IoT
Many Guest Wi-Fi Use Cases
Airports are like miniature cities with shopping malls, restaurants, and hotels. They also have the same need as cities to improve internal efficiency with a secure and IoT-enabled Wi-Fi network.
The shopping mall in the airport expects retail Wi-Fi functions with analytics and user engagement. The airport must deliver this with a public service monetized through premium services, advertising, and roaming.
But, it’s not only about connecting people. Airports can enable IoT applications over Wi-Fi and other wireless IoT technologies to improve internal productivity.
Airports need the same guest Internet access (GIA) as enterprises with long-term accounts for contractors. In addition, they need to provide Wi-Fi services that integrate with airline loyalty systems.
Many Airports have hotels and thus need to provide hospitality Wi-Fi functions.
Drive Passenger Spending
Airports don’t want passengers to spend time waiting and queuing. They want them to spend more time in shops and restaurants. Our Wi-Fi Marketing features help Airports achieve those goals supported with integrated third-party or custom-developed features such as maps assisting the passengers in finding their way within the Airport and providing personal flight information and notifications.
Our modern, icon-based survey functionality for onboarding Wi-Fi users at the captive portal is ideal for passengers moving with a Smartphone in one hand and carry-on luggage in the other.
Airport Wi-Fi brings benefits to passengers that make them more effective. That’s good news for the average spending per passenger.
Airport Wi-Fi Improves Passenger Flow
Airport Wi-Fi improves the passenger flow in the Airport. As a result, you will increase revenue and get more satisfied travelers.
The Wi-Fi network can be complemented with additional beacons. This provides even more detailed tracking of the passengers’ movements. All leading Wi-Fi vendors can provide heat maps and footfall analysis to identify bottlenecks.
Real-time data allow the Airport to guide passengers and reduce waiting and queuing.
Automated check-in via smartphones reduces the need for staff at check-in kiosks.
The always-connected lifestyle that airport Wi-Fi brings enables seamless digital communication. Passengers receive relevant flight information on their smartphones.
Passenger Benefits
- Free Wi-Fi
- Optional premium service
- Reduced roaming cost
- Personal flight information
- Wayfinding
- Personalized offers
Access our Wi-Fi Resources Library
You will get access to download all our Wi-Fi-related collaterals including White Papers and Solution Briefs. You may also want to visit our insights section.
If you have any questions, please do not hesitate to contact us!
Many Stakeholders to Cater To
Airport Wi-Fi is challenging and complex as service providers must cater to many different types of stakeholders:
- Retail stores
- Airlines
- Hotels
- Premium lounges/business centers
- Service providers
- Service companies
- Roaming partners
- Internal staff
- Advertisers
Take Control of Your Airport Wi-Fi
All these stakeholders. How can Airports help them and reach the targets on operational efficiency at the same time?
There should only be one major Wi-Fi network at the airport for security and interference reasons. If you do not want to allow the different stakeholders to build their own network, you will have to provide the functions they need.
Functions such as:
- Multi-language login pages.
- Fair roaming agreements with national and international providers.
- Different login pages based on location with unique branding for stakeholders.
- Wi-Fi analytics.
- User engagement via captive portals, Wi-Fi Marketing, SMS, and e-mail.
- Wholesale support to charge the different stakeholders.
- Possibility to integrate with different stakeholders’ systems and loyalty programs.
- Separate the network with a public and private side to facilitate the use of the Wi-Fi network for IoT, airport staff, and contractors.
- Enforce quality of service policies (QoS) to provide an optimized user experience for different users and user groups.
You must become a service provider with guest Wi-Fi solutions for many different verticals. But, it need not be that complicated if you choose the right platform.
Turn to the only large-scale Wi-Fi service management provider that has experience with guest Wi-Fi verticals, service provider Wi-Fi, and has a solution for IoT. Turn to Enea.
The Enea Aptilo SMP (software) or the SMP-S (service on AWS) with the multi-tenancy Enea Aptilo SMP Venue Wi-Fi Manager (VWM) is built for providing guest Wi-Fi services adapted to the needs of different types of companies such as your stakeholders. Your business customers will also help you manage the system. Enea Aptilo SMP VWM has features designed for Business-to-Business (B2B) administrators, e.g., captive portals that anyone can update and user-friendly analytics. The Enea Aptilo SMP also features interfaces and APIs to integrate your existing systems.
If you want to start with guest Wi-Fi service for passengers, consider the Enea Aptilo Guest Wi-Fi Cloud. You can always move to a more tailored and advanced solution through Enea Aptilo SMP at a later stage.