The root of A2P revenue loss
SMS Grey Route and SIMBank Fraud
Grey routes are complex networks of interconnecting global routes which are in breach of operators’ commercial terms. Legitimate messages are fraudulently re-routed via grey routes, depleting operator revenues, and leaving brands exposed to breaches in security and compliance.
SIMBank fraud, for example, involves the use of hundreds of cheap SIM cards to route international calls back into the network as local calls. While the caller is charged a high international rate, local rates are paid to the carrier, with the difference scooped up by fraudsters.
Significant A2P traffic revenues are lost through unauthorised Grey Routes, hitting mobile operators with a loss of profit of over $3.5 million per month, in addition to increases in unwanted SMS phishing and spam.
How Mobile Network Operators Can Tackle Grey Route Fraud
Identify A2P Grey Routes
Mobile Operators can identify A2P grey route fraud by implementing advanced, content-based controls for messages on their network.
Control Grey Route Traffic
By ensuring control over SMS campaigns in real-time, operators can detect and block unauthorized traffic without affecting legitimate users.
Recapture & Grow SMS Revenues
Identify new business models and recapture SMS revenues lost while ensuring SMS delivery by policing in-network grey route traffic.
“Between 2020-2024, revenue leakage to grey routes remains unacceptably high, with a cumulative loss of $37.1 billion, or an annual average leakage of $7.69 billion. Much work is still to be done to make every network secure and every subscriber safe.”
MobilesquaredThe Good News: Operators can Turn Grey to Gold
SMS grey route detection
Tackle SMS Grey Route Fraud
In-network Grey Route traffic including SIMBanks and Service Gateways can be identified, enabling operators to control this traffic, and recover revenue lost.
- Police messages entering your network to ensure only monetized and approved routes are used.
- Minimize impact for legitimate users.
- Reduce messaging abuse and subscriber complaints
Turn Grey to Gold
Grow A2P SMS Grey Route Revenues
By investing in the right tools and intelligence, operators can establish new monetized relationships with the brands and organizations using grey routes.
SMS Grey Route Protection
Start Tackling SMS Grey Route Fraud & Growing revenue
Contact us to learn how Enea is helping the world’s leading Mobile Operators, aggregators and CPaaS providers to grow their brands, reputation and revenues.
Messaging Security Portfolio
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